Abstract
The article analyzes the contribution that Russian conceptualists have made to Russian literature and continues to be felt in the new era – in particular, in the life of the blogosphere. During the formation of conceptualism, hatred of official official speech forced poets to identify those areas of language that did not succumb to semantic decomposition and form a new poetic reality. In the future, the conceptualists focused on the formation of a new subject – the one who can become its inhabitant. Rubinstein’s blogging activity is a logical continuation of the same practice. This is manifested primarily in the author’s dialogical attitude, which is unusual for the blog genre. It turns the author into a moderator, creating a field of intersection of different discourses.
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