港埠物流鏈顧客知覺價值、滿意度、信任、忠誠度關係研究

Abstract

Stand on the viewpoint of port logistics, seaport plays a very important role in the intermodal transportation, in the same time it is also deemed to be the central of logistics in the carrying of goods and moving of tourists. The role of port is providing the customers a very high quality services. Many pundits point out that the customer perceived value include the quality of service and price, if the customer thinks that the quality of service is good, it means the customer satisfies. When the satisfaction of customer is high, then the port will be easier to gain the customer's trust. When the customer trusts the port, then the customer will repurchase, it means the customer has the loyalty to the port. The goal of the linkage port logistics in service is to aggregate the whole service procedure, the procedure of service to the customer is not individual, but providing the aggregated service. The goal of this research stands on the port logistics' viewpoint discusses the relationships among the customer perceived value, satisfaction, trust and loyalty. The result authenticated that the customer perceived value-satisfaction, customer satisfaction-trust, customer satisfaction-loyalty and trust-loyalty in the port service logistics chain all have the positive effect.