ІННОВАЦІЙНА ДІЯЛЬНІСТЬ БАНКІВСЬКИХ УСТАНОВ

Abstract

The article studies the essence of the concept of “banking innovation” and concludes that it is expedient to consider it as a set of innovations in different areas of banking activity, leading to the achievement of the goals and a certain economic result. The basic kinds of bank innovations and functions that are inherent in them are analyzed. The most widespread bank innovation products, typical for modern Ukrainian banks are allocated. By the example of JSC CB PrivatBank, the most progressive innovative products of remote banking in Ukraine are considered: Privat24, Kopilka, QR-banking, Smart Filling Station, PhotoCasa, Privat24 to Google Glasses. The concept of full remote banking on the example of “Monobank” which is the first bank of this type in Ukraine is analyzed. The actions of banking institutions under conditions of the corona crisis that led to the growth of demand for remote financial services and consumer activity in the segment of digital payments were analyzed. The article considers the ways banks behave during of crisis phenomena in the society, aimed at optimizing business processes, typing of customer composition and intensifying the process of standardizing existing procedures to ensure integration into online services. Attention was focused on the best practices of domestic banking institutions in strengthening customer orientation, primarily in relation to customers from the segment of small and medium-sized businesses and those who need to solve non-standard problems. Attention was focused on the need to take into account the dynamics of changes in the needs of customers, providing a comfortable and accessible service to build customer loyalty and increase confidence in the banking institution. The comparison of technical support of “classic” banking institutions and fintech companies was made, which allowed to draw conclusions about the factors that can increase the chances of success and increase the level of competitiveness of banking institutions. Determined the directions of innovative activities of domestic banking institutions in terms of enhancing the processes of digitalization and the use of modern financial technologies. The need to strengthen communications with members of the fintech ecosystem, primarily fintech companies and companies operating in the field of big data, was substantiated.