КЛЮЧЕВЫЕ ДРАЙВЕРЫ ЦИФРОВОЙ ЭКОНОМИКИ

Abstract

The dynamic development of digital technologies has set a new trajectory for the economic development of the country – the formation of the digital economy, which is a restructuring of the format of the functioning of economic entities through the systematic introduction of digital infrastructure into the business model, forming a digital space of interaction of interested users of IT technologies. The article analyzes the positions of the Russian Federation in the world and domestic ratings of the digitalization of the economy. The key drivers of digitalization that underlie the creation of the information environment and digital transformation for the restructuring of business processes, corporate culture, management process, external communications are considered. The research method was the content analysis of scientific publications of researchers in the field of digital economy and general scientific methods of cognition: system analysis, logical generalization. The purpose of the study is to identify the system-forming elements of the digital economy, on which the formation of a coordinated mechanism of digital transformation depends, and also identified areas that contribute to improving the competitiveness of economic entities, industries and the country as a whole through the active introduction and full-scale development of business models and technologies.