Abstract

From 2004, Yuza town, Hirata Bokujo, and Seikatsu club have struggled to execute the Esamai (rice production for feed) Project, which is intended to improve food self-sufficiency. This difficult goal is exacerbated by different imported cereals prices and high rice prices. Nevertheless, Esamai production has increased; this project has come to attract attention. We clarify relations among subjects, factors supporting its continuance, and likely future conditions.Yuza town and Seikatsu club entered into a direct marketing tie-up of rice from 1971. The quantity is 50% of Yuza town's production volume and 60% of Seikatsu club's traffic: both are important partners. Hirata Bokujo and Seikatsu club have had a direct marketing tie-up of pork products from 1972. The quantity is 40% of the Hirata Bokujo production volume and 70% of the Seikatsu club traffic: both are important partners. These three partners understand the importance of these relations: each bears increased costs.

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