ЦИФРОВЫЕ БИЗНЕС-СТРАТЕГИИ КОМПАНИИ

Abstract

The article considers the possibilities of penetration of digital technologies into various types of activities for the convenience of consumers, increasing the competitiveness of business processes and scaling production. The areas of application of digital tools, features of use and problems of digital development are disclosed. The influence of digital resources due to the economies of scale of production is noted to simplify the relationship between products, processes and services, to transform business processes into digital business strategies. Attention is paid to the importance of the scale of digital business transformation and its impact on the performance of companies and enterprises of various forms of ownership. The authors emphasize the importance of digital transformation for the standardization of digital tools and business processes in the context of market relations. Digital platforms enable the creation of cross-border business strategies and stimulate the emergence of new forms of business. The authors summarize the trend of integrating digital transformation and business strategy into a single digital business strategy in the face of geopolitical uncertainty, rising prices for financial and material resources.