Abstract
Korean Wave (also known as Hallyu), which started from cultural content, has become a phenomenon and trend familiar to people worldwide. At the same time, Hallyu content is settling down as a major genre in the global market. In particular, as the ‘Corona-19’ pandemic period that put the world in crisis has passed, Korean Wave content is in the limelight as the most adaptable cultural content in the non-face-to-face era using the OTT platform. At this time, research on utilizing the OTT platform is essential in connection with the sustainability of the Korean wave. In this regard, through a case study, this study investigates how the OTT platform was used in the Indonesian market for the globalization of Korean Wave content and sustainable Korean Wave. In particular, through the two cases of <Descendants of the Sun> and <Extraordinary Lawyer Woo>, two Korean dramas that achieved the most tremendous success in the Indonesian market, it can compare how the platforms on which dramas were distributed before and after COVID-19 have changed. Therefore, this study suggests important and valuable insights into what kind of global strategies are needed in the areas of entertainment & media companies, governments, and consumption to create a sustainable Hallyu in the future.
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