Abstract
Object. Investigation of the main factors of Japans success on the international tourism market on the XXI century. Methodic. Analysis of: tourism enterprise private corporate groups activity on the international tourism business and functioning of hotels chains; illustrating the harmonious influence of national culture and mentality on the international tourism and importance of use of Economic Power and Soft Power on the international traveling making. Results. Comprehend that: "break through" of Japan on the world international tourism market are providing a) by action of strong private corporate groups (KEIRETSU – tipe), b) and accomodation - by the hotels chains based mainly on the national capital. At that, main attractivity factors for the foreign visitors - is an culture and mentality of Japanese nation and the image of harmoniously formed regional tourism destinations of the Japanese country. Novelties. First time. Investigated specific action of "East-Asian model of economy" on the case of international tourism. Significance. Experience of Japan on international tourism business organization must take into consideration on the making international tourism business in Ukraine .
Published Version
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