Abstract
The article touches on methodological approaches to pricing in the FMCG retail sector. The main types of pricing strategies of trading companies are studied: competitive and differentiated prices. A step-by-step process for regular pricing within the competitive pricing strategy is presented. The role of demand elasticity in pricing is revealed. The tools for implementing the differentiated pricing strategy are provided. Recommendations on the optimal set of pricing methods, aimed at mitigating the negative effects of high inflation in retail trade, are given.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
