Abstract
This study investigated brand naming of Korean beauty salons and proceeded to propose sustainable branding and marketing strategy. Among the top 10 beauty salon names that were searched by Naver and combined with the name + hairdresser on each club in Seoul area We analyzed 84 names except duplicate names. Also, the theoretical background of branding and brand naming is examined and the previous research on the management strategy that the beauty salon is aiming at is examined. As a result, foreign language was most used as a brand name of beauty salon. The most common use of the word 'hair' was in the hair cosmetics industry, and the syllables were the most common with 4 syllables. This study analyzed the current status of brand naming in beauty salons and investigated branding strategies in the future
Published Version
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