Abstract
In the article, we have revealed the concept of performance marketing (RM) as a type of Internet marketing integrated into the overall business management system, tied to real performance evaluation indicators. The complex of methodological tools of RM with the use of metrics having business sense is generalized and meaningfully refined. We considered the stages, the sequence of step-by-step implementation of the perfor-mance marketing strategy. Based on the results of the comprehensive strategy of RM, a forecast of the effectiveness of the promo-tion of the S7 company with the use of stra-tegic and tactical media planning has been compiled.
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