ЗЕЛЕНИЙ БАНКІНГ В УМОВАХ ДІДЖИТАЛІЗАЦІЇ

Abstract

The article considers environmentally responsible green banking activity as a direction of sustainable development of the banking sector in the context of digitalization of the Ukrainian economy. The article reveals the content of the concept of green banking and sustainable development, defines the features of implementing sustainable development strategies in banking institutions. In particular, the main Green Environmental Services implemented by commercial banks in Ukraine are considered. Four stages on the way to the sustainability of financial activities of banking institutions have been identified. Four stages on the way to ensuring the sustainability of financial activities of banking institutions have been identified. The first stage is the protective phase of basic environmental risk management, when broader sustainability issues are ignored. The second is the reactive phase, where more systematic management of environmental and social risk is carried out. The third more active or offensive phase, in which strategic environmental and social risk management is carried out and even. The Ultimate banking sustainability phase, where the triple approach (people, planet and prosperity) is integrated into the bank’s core business strategy and is no longer limited to risk avoidance, but is now seen as a potential part of every type of financial risk management and decisionmaking processes. To determine the strengths and weaknesses, opportunities and threats, a SWOT analysis of the introduction of green banking in banking institutions of Ukraine in the context of digitalization was conducted. Three main components of the green banking strategy in Ukrainian banking institutions have been identified. These include: managing environmental risks, creating a so-called Green Office, developing and promoting environmentally friendly services and products through digitalization of the economy. A detailed review of Green Environmental Services, which can be implementation for the transition to environmental friendliness in the banking sector. The role of the banking sector in the development of green banking in the context of digitalization is determined. It is proved that green banking in this financial world is a new development and an active way to achieve sustainability in the future. Banks in Ukraine are quite far behind their counterparts in the developed economy. But banks that try to clarify the green color and use green financing tools in their activities have chances.