Abstract
Aim . The aim of the research is to clarify and further develop the notion of a cognitive pattern and ascertain the role of cognitive patterns in modelling reality by language means. Methodology . In the course of the research the author applied the methods of etymological analysis, logical analysis of notions, analysis of dictionary definitions and the procedure for purposeful sampling of language material. Results . The analysis revealed historical continuity and structural parallelism of eidetic and abstract verbal thinking. It was shown that designators of abstract notions ultimately go back to names of material objects. Research implications . The data obtained can contribute to revealing the correlation between peculiarities of sensory perception of reality and the specificity of scientific modelling of the world by language means.
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