Abstract
The main problem of investment policy, such as the search for sources of financing, is considered. Currently, there are quite a few potential options for attracting investment in regional investment projects, but it should be noted that not all of them can change the situation in the region. One of the main indicators determining the investment attractiveness of the territory is the investment potential of the region. The investment potential can be considered as a cumulative possibility of non-permanent industry resources that will increase the capital-labor ratio and the ability of economic entities operating with reserves of these resources to provide sustainable economic income over time. The regional investment potential includes the combined ability of own and attracted economic resources to the region to ensure, in the presence of a favorable investment climate, investment activities for the purposes and scales determined by the economic policy of the region. The concept of investment potential is considered in combination with investment risk and climate. In other words, all three components are considered together, and not each separately. With proper analysis, the investor receives information about how profitable this or that investment will be, that is, he creates a promising forecast of his income. In addition, a reasonable investor will not take unnecessary risks by acquiring assets without a preliminary assessment. Under the concept of "investing" we consider a strategic financial process, we focus the attention of society on setting tasks and goals that can determine the versatility of investment processes. The socio-economic importance of investments for determining a unified approach and economic content is shown. Measures are proposed to ensure an increase in the effectiveness of the implementation of the investment policy of the Republic of Tatarstan.
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