Abstract
The study of the system of value orientations of Tuvan youth is relevant for understanding the current state of the ethnos and the peculiarities of the transformation of ethno-social processes. This article presents the results of a sociological study using quantitative (questionnaires) and qualitative (8 in-depth interviews, 4 focus groups) methods. Based on the results of the questionnaire survey, the main values of Tuvan youth were identi-fied, such as: family, health, children, education, love, work and material affluence. Qualitative methods re-vealed the problems of collision of traditional values and modern trends, when the structure of values of mod-ern Tuvan youth was built in an inverse hierarchy: material values, education, career growth and family. These studies reflect the complex intertwining of trends in the influence of centuries-old cultural tradition of Tuvan society and modern global socio-cultural processes.
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