ВОЗМОЖНОСТИ ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ПРЕДПРИЯТИЙ СЕЛЬХОЗМАШИНОСТРОЕНИЯ

Abstract

The paper analyzes the factors that determine the vectors of increasing the competitiveness of industrial enterprises, including agricultural machinery. Based on this analysis, the article describes the stages and directions of entry of industrial enterprises into the field of competitiveness. (Research purpose) The research purpose is in identifying and analyzing opportunities to improve the competitiveness of industrial enterprises, including agricultural machinery. (Materials and methods) Used materials on the state of competitiveness of domestic agricultural machinery, reflected the main points related to the management of the competitiveness of enterprises in the industry. Authors analyzed government documents on this issue. The pace of industrial development in the leading countries and the pace of increasing market demands for product quality, has increased significantly in recent years and is becoming increasingly unattainable for Russian manufacturers, especially for agricultural machinery enterprises. (Results and discussion) The article points out that the State Program of the Russian Federation N2539-r of April 15, 2014 sets tasks to ensure the technological development of the domestic industry on the basis of the creation and implementation of breakthrough, resource-saving, environmentally friendly industrial technologies for the production of competitive high-tech products. In order to increase the competitiveness of the industry enterprises, it is necessary to provide conditions for the formation of their own industry for the production of competitive products with parameters exceeding the parameters of the competitor's products. (Conclusions) The article considers options and trends for improving the competitiveness of products that can be applied to all industries, including agricultural machinery. To achieve these goals, it will be necessary to review the country's development priorities, elaborate and refine the proposed strategy with the involvement of qualified specialists in the field of economics, engineering, and technology.