골프관광의 위험지각이 소비행동에 미치는 영향

Abstract

The purpose of this study was to provide useful policy materials for the management efficiency of golf-related industry which is perceived as very effective sport activity for people`s enjoyment of leisure activity and improvement of quality of life. To put it concretely, this study was rovemded to examine the effects of demographic factors associated with the subject and perceived danger factors ovemded tption behaviors in golf participanthe In order to achieve this purpose, 500 golf tourism users residas roveGwas ju and Jeonnam ove2008 were sampled using mdevemience sampling method. The questionnaire survey was mdeducted by self-administration.s 4 questionnaires were excluded for their poor respdedes and 416 were usedre useinal analysis acinally the following results were obtained through results interpretation and discussion. First, in the analysis of the effects of perceived danger on satisfaction, as the importance of physical, sociopsychological, and functional factors were perceived as high, the effects on satisfaction became more positive. Second, in the analysis of the effects of perceived danger on revisitation, as the importance of sociopsychological and temporal factors were perceived as high, the effects on revisitation became more positive. Finally, in the analysis of the effects of perceived danger on word-of-mouth intention, as the importance of money, functional, and temporal factors were perceived as high, the effects on word-of-mouth intention became more positive.