ОСОБЛИВОСТІ ЦІНОУТВОРЕННЯ МІЖНАРОДНИХ ТРАНСПОРТНИХ ПОСЛУГ

Abstract

The article is devoted to the study of the pricing of international bus transportation based on the value of the service for consumers. The object of research is the value of passenger road transport services. The purpose of the work is to study the factors that determine the value of international road transportation services from the point of view of their influence on the pricing of international bus transportation. Research method - methods of survey, synthesis and analysis, expert assessment. Pricing based on the value of the service will help to ensure the success of transport companies in the long term. In the conditions of martial law, the demand for international transportation is increasing, the price is also increasing, but the discrepancy between the quality and price of transport services remains, which leads to dissatisfaction of passengers with the services of most carrier companies. The survey of passengers of international bus routes made it possible to determine a number of factors that determine the consumer value of international bus transportation for Ukrainians. With the help of an expert assessment, it was determined that the most significant factors from the point of view of the value of international transportation are the condition of vehicles, comfort and professionalism and courtesy of drivers. Consistency of experts' opinions is confirmed by the coefficient of concordance and rank correlation. In the future, the results of the research can be used by motor transport companies when developing a pricing strategy for international bus transportation. Prognostic assumptions regarding the development of the object of research - the development of a pricing strategy based on the expectations of passengers of international bus routes.