Abstract
This paper aims to analyze the impact of the commercialization of the recently emerged Mullae Art Village, an art cluster, on the art ecology, specifically the creative activities of artists. To achieve this goal, Focus Group Interviews (FGI) and in-depth interviews were conducted with a total of 13 artists. Various data related to Mullae Art Village were also analyzed to examine the current state of commercialization and its effects on the art ecology. The analysis revealed that Mullae Art Village has entered a rapid stage of commercialization. Significant changes in the local space are rapidly occurring, and notably, there is a reduction in the available space for artists. The study also confirmed a significant transformation within the local art scene due to the increase in commercial artistic activities. In response to these findings, the research proposes management systems for coping with local commercialization and policy suggestions for preserving artistic activities. Mullae Art Village serves as a space for diverse artistic activities, and the commercialization of the area is closely tied to these artistic endeavors. Therefore, the significance of this study lies in the discussion of strategies for sustainable development through the coexistence of art and commercialization.
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