Abstract

The unity and interrelation of aesthetic and social components of fashion from the standpoint of philosophy is emphasized. The boundaries of the concept of «fashion» are clarified from the point of view of modern science, in relation to which its aesthetic and social functions were analyzed – fashion in the broad sense of the word, in other words, not only vestigial – related to the style of clothing. An excursion into the history of fashion as a marker of social inequality and an indicator of social inequality with attention to the gender aspect of this issue is carried out. The modern problems of the interpenetration of aesthetic and social as fashion changes are touched upon. Much attention is paid to sources related to the Internet, mass media, advertising. It is concluded that in the context of fashion, aesthetics helps society and individuals to build a particular system of views, while society, through certain value attitudes, acquires certain aesthetic ideas.

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