Abstract
The article is devoted to considering the conditions for building a creative society in Ukraine and the role of education in this. Since the main goal of a creative society is to identify and maximize the use of intellectual resources of people, this reveals a demand for professionalism, a high level of education and the realization of the creative potential of an individual. Such a concept marks the transition from individual creativity to creativity as a social phenomenon. A creative society is characterized by horizontal network connections, self-organization, the formation of a creative class, and the development of creative and cultural industries. All this provokes changes in education, which primarily has a social mission, and its "product" directly affects all spheres of life. So, it is not only about educational programs aimed at the technologies of the future, the spread of creative incubators and support for startups. It is about the formation of humanitarian intellectual capital of the country, its cultural diversity, strengthening of the culture of partnership and trust, creation of creative ecosystems in which higher education institutions are key institutions.
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