ДОСЛІДЖЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПРОВІДНИХ МАШИНОБУДІВНИХ ПІДПРИЄМСТВ

Abstract

The basic principles of the functioning of the leading engineering enterprises have been revealed, which foresee the possibility of producing in-demand products in the future, which are based, on the one hand, on the provision of a complex of services for the design, manufacture and service of engineering products, and on the other hand, on the long-term experience of foreign economic activity, which allows to supply own products to the foreign market. The expediency of using the methodology of the theory of effective competition in researching the competitiveness of engineering enterprises is justified. The main aspects of the formation of competitiveness were considered - the efficiency of production activity, financial position and sales of products, as a result of which the formation of an integral indicator of the competitiveness of the enterprise was formed. It was established that the indicators of high efficiency of production activity were ensured due to the growth of production volumes. Ensuring sufficient values ​​of the indicators of the financial condition was based on the basis of increasing the use of the funds involved, which, by investing in effective work, allowed to increase the financial results in an extensive way. Product sales indicators showed the absence of trends in the growth of profit from sales and net income (revenue) from sales, which indicates the different efficiency of engineering enterprises in separate periods of time, which can also be caused by different types and features of production at enterprises. As a result of the analysis, a set of unstable trends in the activities of the studied enterprises was revealed, which was reflected accordingly in the fluctuations of the integral indicator of the competitiveness of the studied enterprises for the period 2016-2020.