ГЛОКАЛІЗАЦІЯ ЯК ГРАНЬ СУЧАСНОЇ АРХІТЕКТУРИ

Abstract

The article considers the processes of globalization that have aggravated the economic and social inequality between a group of super-urbanized territories and the rest of the world and the impact of this on the development of modern architecture. The emergence of insurmountable contradictions within the model of the globalized development of society has led to the strengthening of regionalism as a systemic trend about the need for complementarity of local and global directions and, as a result, the emergence of the concept of glocalization. A side effect of globalization processes on the development of modern architecture is the blurring of regional and national characteristics, which are replaced by universal transnational styles. The growing trend towards the preservation and strengthening of regional differences has led to the emergence of a new direction – “architectural glocalization”. Its main principles were: the desire to follow certain historical traditions; use local resources, taking and returning materials, energy resources in a cyclical manner; active use of local crafts and participation in their revival. “Think globally, but act locally” is a common slogan of glocalization, which is joined by architects who adhere to the main principles of the new direction. Concrete examples convincingly indicate that the glocalization of architecture has a dynamically growing, progressive direction. Without losing its originality, it actively uses certain features of other architectural styles, thus organically participating in the formation of the image of modern architecture. The undiscovered possibilities of architectural glocalization, its potentially hidden contradictions, as a rather young phenomenon, require close study and careful analysis, taking into account the process of convergence of two opposite poles, global and local, taking place in the world.