Abstract
This article emphasizes the importance of innovation in the context of the tourism industry, emphasizing their role in its development and improvement. The article begins with a clear definition of innovation and provides an extensive analysis of different types of innovation, including technological, sociocultural, and environmental innovation. The article also examines in detail how innovation is changing tourism services, analyzing the cycles of innovation and the motives that motivate its emergence in this area. Particular attention is paid to technological innovations such as artificial intelligence and virtual reality and their impact on tourism. The article also examines methods of attracting consumers and increasing income in the tourism industry, and also describes potential problems and challenges associated with the introduction of innovations in this area. Research on tourism innovation is key to improving the quality of tourism services and meeting the needs of modern travelers.
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