КОНКУРЕНЦІЯ І КОНКУРЕНТОСПРОМОЖНІСТЬ МІЖНАРОДНИХ КОМПАНІЙ

Abstract

This article examines the issues of competition and competitiveness of international companies. Competition, both nationally and internationally, is a fundamental principle of a market economy. In a competitive environment, by optimizing production resources, companies improve existing goods and services and create new ones, helping to maximize the realization of their economic potential. Competitiveness is a general indicator that shows the level of stability of the company to the challenges of internal and external environment. It was determined that in the context of globalization and transnationalization of the world economy, there are more and more powerful international companies, including multinational corporations, which have a significant impact on the development of the world economy. We analyzed the activities and characteristics of some of the largest multinational companies in the world. This powerful group plays a special role in the economy of each country and the world as a whole. A significant part of the attracted investments and export-import operations of many countries depends mainly on the activities of large international companies. These companies in their activities effectively combine centralized management with a certain degree of independence of their subsidiaries. They grow incredibly fast, increasing investment in their production capacity, diversifying the scope of activities, and covering more and more countries. These companies integrate their production, capital within global and effective business strategies. Competition bolsters the productivity and international competitiveness of the business sector and promotes dynamic markets and economic growth. The competitiveness of an international company means an effective foreign direct investment strategy, productivity and organization of work of all subjects which are a part of its structure, cost optimization and high product quality, ability to adapt and react quickly to market changes, mobility, modern methods of management and marketing. Due to the intensification of international competition, each company implements a set of measures aimed at overcoming the negative effects of competition and achieving the required level of competitiveness in the international market.