Abstract
The implementation of ideas requires finding sources of funding. The essence of the concept of «fundraising» is elaborated in the article. Fundraising is not widespread in Ukraine and is associated with charity, philanthropy and social projects. However, it is important to understand that fundraising is also attracting resources for commercial projects, finding a financial sponsor, a barter sponsor, an investor. The basic principles of activity on attraction of resources for realization of projects are defined and described. Risks and obstacles, chances and opportunities for sources of funding for the Ukrainian realities in the conditions of war, both for the Ukrainian army, humanitarian aid, and for business projects are considered. The activity of fundraisers of the Ukrainian war is analyzed. Among them are foundations, public organizations and private initiatives that have attracted money from a wide range of people and companies for the needs of the Armed Forces or Ukrainians affected by the war. Startups in Ukraine need financial support. Emphasis is placed on an updated government program with a zero credit rate for a wide range of entrepreneurs. The tasks of fundraising in Ukraine under martial law are given: search and increase of potential international grant programs; substantiation of modern needs of business projects in accordance with the interests of potential donors; intensification and constant communication with investors or donors on maintaining and developing opportunities to obtain resources for the implementation of commercial projects in wartime. It is concluded that fundraising is a process of finding resources that is aimed at achieving a common goal or solving a problem in a more global context. Today, there is no single way to get the funds to implement project ideas. The most dominant goal of fundraising is to attract new donors and feedback from those who were involved in the process. The causal link in fundraising for business development from donor sources is more appropriate to obtain stable and systematic small financial income than large, but rare. Fundraising is a complex, long-term and phased activity that in the long run can lead to productive and extended cooperation with foundations, research organizations or community initiatives.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
