Abstract
In the article, based on the analysis of statistical data on the introduction of digital technologies by small and medium-sized businesses in the Russian Federation, a trend in the sustainable development of business digitalization is revealed. During the study of the current direction of the development of the world economy, it was noted that the trend of digital transformation of enterprises is due to the need for business to adapt to new benchmarks of the economy. But despite the relevance of introducing digital technologies, experts note that more than 70% of digital projects are failures. Accordingly, the purpose of this study is to determine the reasons for such an extremely high value of unsuccessful digitalization. As a result of the study, the key elements of digital transformation have been identified, the inattentive attitude to which leads to the disruption of digital progress. Thus, it is determined that the inattentive attitude of business to digital strategy, personnel, organizational structure, customers, ecosystem, technology, and innovation is the reason for the failure of digital transformation.
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