ОРГАНІЗАЦІЯ ДИТЯЧОГО ТУРИЗМУ В УКРАЇНІ

Abstract

The article examines the current state of Organization of children's tourism in Ukraine. It is established that children's tourism is the most noble branch of the tourism market, which is rapidly and wonderfully developing in various countries of the world, it is a method of harmonious development of children, implemented in the form of entertainment and socially useful activities. It is established that there are certain problems in the processes of organizing children's tourism: limited ranges of tourist products; insufficient infrastructure development; unavailability of children's tours for significant segments of the population; inability of tourism entities to ensure the safety of recreation; low qualification of specialists working with children. Considerable attention is paid to the analysis of the situation in the east of the country, where most children do not know what children's tourism is at all. It was found that in the affected regions, due to the high level of unemployment among parents, which increased monetary poverty, and low access to such key infrastructure as health care, the health status of children has significantly deteriorated. Therefore, they require priority attention from the state, primarily in terms of organizing health improvement. It is noted that at the same time, the country is expanding the range of services for organizing children's tourism. It is determined that the main obstacle to further development is the high cost of services, which not all parents can overcome. It is proposed to draw more attention from the state to the organization of budget trips for Health Improvement, treatment of children, and tourist trips. It is proved that children's tourism is gaining more and more advantages today, as it is a way of active and favorable recreation that supports personal development, health, improves the intellectual and cultural level of the child, and rational use of leisure. Recreational programs for children are also designed to discover talent, they are aimed at developing the younger generation, which in the near future will be potentially the most active in society.