ФОРМИРОВАНИЕ АССОРТИМЕНТНОЙ КОНЦЕПЦИИ СПОРТИВНЫХ ФИТОНАПИТКОВ

Abstract

Aim. The aim of this article is to establish the way of optimizing the nutritional value of mass-produced sports plant drinks to improve their consumer properties and create the assortment concept based on the results of the survey on consumer preferences of students involved in sports. Materials and Methods. We studied the questionnaires of the real and potential consumers of sports plant drinks. Questionnaires for the survey were prepared in advance and contained open questions with one or several possible answers. The survey on consumer preferences in sports plant drinks was conducted among students involved in physical education and sports aged 20 and older. The sample consisted of 200 university students selected randomly (undetermined approach). Results. Based on the results of the survey, we established the ways of optimizing nutritional value and created an assortment concept for mass-produced sports plant drinks with vegetable derivatives as a promising source of functional ingredients to improve the abovementioned drinks and their consumer properties. Conclusion. Further studies should be aimed at establishing consumer preferences considering package volume and design, intensity and type of sweeting agent, additional information on consumer experience and properties. We are also planning to study the design and development of recipes and technological schemes for the new types of mass-produced sports plant drinks, providing the possibility of variable assortment development and development of the distribution strategy.