Abstract
When choosing the forms, methods and methods of attracting debt capital, companies need to conduct a thorough analysis of both their activities and the conditions available in the financing market, as well as the current conditions prevailing in the economic and financial sector of our country. The borrowed capital is sufficiently available for a borrower with a high credit rating. At the same time, with the help of financing from debt sources, it is possible to avoid attracting an additional number of shareholders and founders, and thus maintain control in the company. Accordingly, effective management of borrowed capital is economically beneficial for the organization, and the wrong approach to the formation of borrowed sources of the company can adversely affect its financial condition. The analysis of indicators characterizing the efficiency of raising borrowed funds using the example of MegaFon PJSC showed that raising borrowed capital to finance corporate needs, as well as to finance the buyback of ordinary shares in 2018-2019, led to an increase in the debt burden, a decrease in the credit rating, and profitability. Consequently, the change in the policy of attracting borrowed funds will enable MegaFon PJSC to flourish and develop, and increase its competitiveness.
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