Abstract
The article analyzes the interests of the teenage audience, which actively uses YouTube, and identifies a number of trends. Teenagers have a consumer attitude towards YouTube. Nevertheless, some persons want to show themselves and start a personal channel. Videos in the form of a blog in which the chosen idol, blogger, opinion leader shows his life in an accessible format are especially attractive to adolescents. This format does not carry a serious semantic load; the videos do not raise significant questions and problems. The second trend is the demand for gameplay playback within YouTube video content. However, a YouTube visitor often replaces independent gameplay by his own person or his hero, to indifferently watching a similar game with a player-blogger. Since teenagers are in a borderline state between childhood and the beginning of an independent adult life, there should be parental participation in their lives in the form of control over the network life of adolescents.
Highlights
МАЛЮК Тарик Сергеевич – студент Института мировой экономики и бизнеса Российского университета дружбы народов
The processes and events described in this article are a projection of the vision of the situation by the expert community of Mongolia and Russia
The experts of the international research were recognized experts in the field of practical work and theoretical study of RussianMongolian relations – politicians, representatives of science and business, as well as diplomatic workers from Russia and Mongolia. 93 experts were interviewed from both sides
Summary
МАЛЮК Тарик Сергеевич – студент Института мировой экономики и бизнеса Российского университета дружбы народов Особую привлекательность для подростков имеет видео в форме блога, в рамках которых выбранный кумир, блогер, лидер мнений делится информацией о своей жизни в доступном формате. Так как подростки находятся в пограничном состоянии между детским периодом и началом самостоятельной взрослой жизни, родители должны в определенных рамках участвовать в их жизни, в частности в виде контроля за сетевой жизнью подростков.
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