텍스트 마이닝을 활용한 언론미디어와 소셜미디어에서의 2030부산월드엑스포 인식 분석

Abstract

Purpose - This study aims to understand what the press and social media are dealing with to host the 2030 Busan World Expo by attempting text mining in the press and social media. Design, data, and methodology - The data time range dated from December 1, 2020, when Busan Metropolitan City officially announced the bid for World Expo 2030 Busan, to September 7, 2022, when World Expo 2030 Busan bid plan was submitted. The number of mentions, related words, and emotional words analysis were conducted. Result - From the results of the analysis, the most notable result is an increase in the number of mentions in the press and social media. Based on the result of the related words analysis, the press focuses on reporting objective facts and delivering information. In social media, there were a lot of words mainly related to publicity. Lastly, according to the result of the emotional analysis, both the press and social media showed positive emotions to support and support the attraction. Conclusions - This study compared how the press and social media perceive Busan World Expo 2030. It will be possible to review how the public agenda is being set among media and to be used as a reference in the agenda-setting process for the 2030 Busan World Expo.