Abstract
The article is devoted to the study of ecosystems and the ecosystem approach to ensuring the competitiveness of coastal regions. The theoretical understanding of the ecosystem of the seaside region as a system of interrelated elements and subsystems will allow to justify the practical direction of using the resources of the seaside region to increase competitiveness. The system of ecosystem competitiveness of the coastal region has a complex structure and requires a comprehensive comprehensive approach. Since the state of the ecosystem, which affects the economic, social, and cultural components of managing the competitiveness of the coastal region, depends on the state of the coastal zone of the coastal regions, the study of the features of ensuring the ecosystem competitiveness of the coastal regions is becoming more and more relevant in the conditions of the post-war reconstruction of the coastal regions of Ukraine. Diverse coastal ecosystems provide varying levels of available ecosystem services to the region. These ecosystem services support direct and indirect consumptive and non-consumptive use, as well as so-called ecological "non-use". Some of the ecosystem services of coastal regions have a market value, meaning they can be bought and sold through a market mechanism, while others, such as cultural assets, may not have a market value. They are all part of different types of economic values provided by humans to coastal ecosystems. However, the status and supply of the aforementioned goods and services depend on maintaining complex relationships between and within the various components of the ecosystem. Thus, human well-being both directly and indirectly depends on the integrity of the ecosystem. Different coastal ecosystems provide different levels of different ecosystem services. These ecosystem services support direct and indirect consumptive and non-consumptive uses. Some have a market value, meaning they can be bought and sold through a market mechanism, while others, such as cultural property, may not have a market value. Assessing the state of development, ecological conditions and trends in coastal regions allows us to find out the extent of the impact of economic growth and pressure on the environment (related to economic activity and population growth) on the state of local ecosystems.
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