Abstract
The re-mythologizing of modern culture, that is the return of archaic myths and professional mythmaking to arts, politics, advertising and mass communications, transferred the academic problem of myth to the category of topical issues. To study this “new” mythological consciousness, it is essential to know the structure of classical myth. This article will examine a theoretical perspective on the problem of myth and the mythical - the concept of myth in relation to language proposed by the French philosopher and literary critic Roland Barthes. Special subject of this article - the relation of the modern myth and language, similarity and distinction of archaic mythological and the modern mythologized mass thinking.
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