Abstract

The aim of this paper was to generalize corporate management methods of investment and construc-tion activities in the context of increasing urbanization challenges and the need to implement new ap-proaches to the goal setting and completion of housing construction. The methodology under devel-opment is aimed at ensuring the economic efficiency of large corporations, which task cannot be achieved without a strategic orientation of their activities. In this study, classification of corporate man-agement methods was related to corporate business patterns, which are increasingly acquiring the form of holding structures. This is due to the need of managing a growing number of divisions and an infinite variety of business operations serving all stages of the life cycle of real estate projects. In prac-tice, a holding is a successful resolution of the basic conflict between the growth of economic units and coherent preservation of their activities. The latter can only be achieved provided valid managerial decisions. The managerial decision-making logic and the methodology of strategic decisions were ana-lysed as regards to the operational peculiarities of holding structures. Among the methods of strategic decision-making, particular attention was paid to portfolio, analytical, indicative, calculation and estimat-ing methods. Practical application of corporate management methods in the context of emerging chal-lenges and their prioritization can be essential under an increasing popularity of block chain technolo-gies. This will enable storage of data on the maintenance of real estate facilities throughout their life cycle. Generally, the extended use of block chain technologies is a necessary step among an increas-ing number of corporate participants focused on problem solving at different implementation stages of housing construction projects.

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