Abstract

Georg Simmel is a thinker who implied the phenomena and interrelationships of society, culture, and art at the center of human beings in the modern era of the 19th century when the monetary economy of capitalism was intensively revealed. Among his extensive discourses on modernity, 'Cultural Philosophy' and 'Sociological Aesthetics' focuses on the value of human essence, and his research provides fundamental concepts necessary for the study of human awareness as a designer in the contemporary digital-based industry. Through the design methods and processes universally developed in the fashion-textile design studio, the researcher's design thinking and behaviors are drawn from the perspective of Simmel's 'cultural philosophy' and 'sociological aesthetics', and based on this, the results of discussing the creative style and behavior that a designer should have for the modern aestheticization of fashion-textile design are as follows. First, according to the fashion market economy, research is carried out in consideration of the group to which the designer belongs. According to the purpose, direction, process, and role of the designer, design research is conducted by understanding the times and expanding historical knowledge. Second, empathize with the public through communication.By following the principle of autonomous competition in the capitalist market, designers understand and accept trends to express free creativity. Third, explore creative behaviors. The internal value of the industry is raised by combining the cultural and aesthetic needs that can survive in the autonomous competition of the expanded fashion industry.

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