Abstract

Scientific and technological progress in the post-industrial society makes it possible to improve the entire system of economic relations both nationally and globally. Today, the activities of the leading countries are inextricably linked with the development of information technologies. On their basis, the USA, Japan, Germany, Great Britain and other countries are actively involved in the process of digitalization of their economies, using the information and communication infrastructure as a foundation. Digital technologies are actively spreading in economic and social spheres (artificial intelligence, robotics, the Internet of things, wireless technology). The digital economy is becoming the basis for the development of the economic system. Very often the digital economy is seen as a sign of the fourth industrial revolution and the third wave of globalization. New opportunities for digitalization consist in gaining access to goods when the buyer needs it, thereby helping to save material and financial resources, space and time. The availability of many benefits affects the development of the behavioral economy, thereby linking it to the digital one. The era of high technologies and communications has highlighted the key points in favor of the development of the digital economy. However, this process is contradictory and its implementation requires a comprehensive analysis, since touches upon issues of a socio-economic nature. Digitalization can solve many problems, but it can also create the same number. These problems relate to the massive dissemination of digital technologies, the formation of human capital, the development of the labor market, as well as the moral and ethical side of human life and society. This is a new era in which not the whole society benefits, but a community of IT companies influencing fluctuations in the price of securities that constantly generate new stock speculations. It is clear that the transition of society to the digital economy is inevitable; this is an essential requirement of the times. The digital economy manifests in itself dialectical principles and the identification of the ambiguity of this phenomenon in economic reality determines its relevance, significance and the possibility of further development.

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