Abstract
Over the past 10 to 15 years, there has been a significant change in people's access to information. The need for food producers to understand consumers and their motivation when choosing a product has increased. The article compares consumer preferences in the United States and Russia. Specific examples are used to analyze the difference in the perception of visual information depending on the experience and knowledge of the biological characteristics of pigs. The 9 most relevant issues of educational work, including: environmental protection measures, measures to reduce odors, production in the open air and indoors, fixed or free maintenance of pregnant sows, castration, cutting of tails, grinding of fangs, the practice of using antibiotics, the practice of using growth stimulants, the nature of rapid growth and achieving slaughter condition, animal welfare. The answers to most of the above questions are contained in the information and technical handbook of the Best Available Technologies Intensive Pig Breeding, which was put into effect in the Russian Federation in December 2017. As the main tools for information communication with the consumer, it is proposed to use more actively social networks, company websites on the Internet, television and radio, publications in the press, agrotourism, agricultural classes and agricultural classes in schools.
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