Abstract
This study attempted to investigate primary selection motives and job values against college students majoring in cosmetology and analyze their differences by demographic characteristics. For this, a questionnaire survey was performed against 276 college students from beauty-related departments in 4-year colleges in Gwangju and Jeollanam-do. A pilot study was conducted against 30 college women from April 5 to 9, 2021, while a central survey was carried out from April 13 to May 17, 2021. Among 300 questionnaires, 276 copies excluding 24 poorly answered ones, were used for final analysis. The results found the followings: First, primary selection motives were divided into two categories(social and, personal motives), while job values were classified into three factors(self-worth, extrinsic job value, intrinsic job value). Overall, primary selection motives partially positively influence job values with statistical significance(p<.001). Second, primary selection motives and job values revealed a statistically significant difference in a specific period by demographic characteristics(p<.001).
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