Abstract
ABSTRACT Purpose: This study is aimed to introduce the OPA-Kano method, an integrated version of OPA(Originality Practicality Analysis) and Kano's customer satisfaction method, and to examine its applicability.Methods: 30 ideas for smart phone accessories are generated using brain storming and SIT(Systematic Inventive Thinking) and they are analyzed through the OPA-Kano method. For analysis, correlation method between OPA and Kano's results is applied for the ideas.Results: The results show that there is significant correlation between the OPA and Kano's approach, and the effectiveness of the proposed method is verified through the case of smart phone accessories.Conclusion: From the result of this study, we conclude that the proposed OPA-Kano method can be used for the evaluation of ideas and customer satisfaction.Key Words: OPA(Originality-Practicality Analysis), Kano model, Smart phone accessory, Creativity, Customer satisfaction. ● Received 12 January 2016, 1st revised 14 March 2016, accepted 22 March 2016Corresponding Author(ytpark@skku.edu)ⓒ 2016, The Korean Society for Quality ManagementThis is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0) which permits u nrestricted non-Commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
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