Abstract
UDC 338.45; JEL Classification: L 60 : L 62 Purpose: integral assessing the competitiveness of the automotive enterprises of Ukraine. Methodology of research: the author's method of the assessment of the competitiveness of the automotive enterprises, which combines the main elements of the expert, integral and matrix approaches, takes into account the peculiarities of the formation of the competitiveness of the enterprises of the automotive industry. Findings: integral assessment of the competitiveness of the automotive enterprises of Ukraine in the period of 2013-2017 was carried out. The levels of the competitiveness of the passenger cars, trucks and buses produced by Ukrainian automotive enterprises were identified, including by the price parameter and non-price parameters («quality», «assortment (modifications)» and «service»). The value of the complex indicators of the productive, personnel, managerial, innovation-investment, financial, strategic and market potentials as the structural elements of the integral indices of the competitive potential of the automotive enterprises of Ukraine was determined. The value of the integral indexes of the competitiveness of Ukrainian automotive enterprises in the research period was calculated. The stages of the life cycles of the enterprises produced cars, trucks and buses production in Ukraine were revealed. The matrices of the development of the automotive enterprises of Ukraine were constructed. Originality: the obtained results of the integral assessment of the competitiveness of the automotive enterprises of Ukraine form the basis for the state strategy of the automotive industry development in Ukraine based on the harmonization approach. Practical value : the author's method of the assessment of the competitiveness of the automotive enterprises is recommended for use by the automotive industry enterprises.
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