Abstract
The article is devoted to the study of the role of advertising in the development of creative industries. On the basis of statistical data the prospects of creative industries development and the dynamics of economic activity of the advertising sector are substantiated, the connection between advertising and the development of creative industries is substantiated. The author analysed the technologies based on the relationship and cooperation between human imitating technologies and human creativity. The conclusion about strategies based on the essence approaches to advertising activity is made.
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