Abstract
The purpose of the study is to identify problems in the field of e-commerce in the context of globalization and the availability of users to the Internet. The relevance of this topic is associated with the growing influence of the modern Internet market on consumers. The article reveals the concept of e-commerce. Both advantages and disadvantages of digital trade in the modern world are presented. The main factors that negatively affect the transition of a business from a traditional to an online format are considered. As a result of the study, it was revealed what key factors should be considered when considering online shopping and its organization by a e-business
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