Abstract
The article theoretically explores the economic content of the concept of innovative activity in tourism enterprises. It should be noted that innovations in the field of tourism are developing in different directions, and the widespread introduction of innovations in tourism, as well as in other areas, is a requirement of the times. There is a correlation between the level of innovative activity in tourism enterprises and the level of competition in the industry. The innovations in the field of tourism were analyzed in a broader sense than technological innovations, taking into account that they can be manifested primarily as a set of interactions of the elements that make up the innovative activity of tourism enterprises. Also, the effectiveness of innovation in tourism enterprises, indicators of innovation activity, innovation development indices were studied
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