Опыт картографирования Крымского регионального рынка СМИ

Abstract

The article describes the geographical approaches to the study of mass media. The main directions of mapping the media sphere are defined and described: maps of the development of telecommunications infrastructure, maps of media production, maps of population provision and availability of media products, cartographic technologies in media activities, mapping of mass information and big data. The essence of the concept of geographical media market is considered. The research interest of this paper is focused on mapping traditional media, namely regional newspaper publications and television channels. The methods of mapping and geographical segmentation of the regional market of newspaper publications and television media are described and tested on the example of Crimea. The article presents cartographic works that reflect the territorial differentiation of local newspapers and their sales, the level of development of digital television broadcasting infrastructure, and the nature of localization and scope of local television activities in Crimea. The article describes the segment of national and religious mass media, which are an important element of the social development of the polyethnic and polyconfessional Crimean region. The geographical segmentation of the print and television media market of the Republic of Crimea and the federal city of Sevastopol was performed. As a result, the main media centers, acceptor-creative and acceptor territories were identified. The use of the cartographic method allowed us to identify the type of territorial structure of the geographical media market of Crimea. It is concluded that this area of activity in the region develops according to the “center–periphery” model, which is complicated by the split in the level of telecommunications development in the “city–village” direction. Despite a fairly extensive network of media enterprises in Crimea, a number of cities and districts do not implement the potential for creating local media on their territory.