Abstract
The article deals with interaction (in the period of presidential races in the USA in 2016 and 2020) between English sports and pre-election discourses at pragmatic and stylistic levels as well as in the aspect of communicative strategies used. Strategies of pre-election discourse are investigated in terms of their impact on the text perception. The author concludes that sports vocabulary gives the image of a sports competition to pre-election campaigns achieving this by stylistic and pragmatic means that are used in accordance with syntactic communicative strategies, which may be represented by the strategies with a focus on the rheme superposition and non-inherent theme.
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