Abstract
Theorists of social media and the information society such as Manuel Castells have paid attention, first of all, to their modernizing and emancipatory potential. A new wave of such theorists, however, point out that social media promote not only the establishment of connections between different segments of society, but also the closing of “filter bubbles”, as they were designated by Eli Pariser. This essay is focused on depicting how “filter bubbles” enhance both innovative and archaizing types of poetic writing in a period when much new poetry is being published in social media. A vivid example of archaization is the cultural legitimization of amateurish genres and styles in some online communities. This process of divergence of innovative and conservative styles strengthens “non-simultaneity” – an English translation of the German term Ungleichzeitigkeit widespread due to the works of the philosopher Ernst Bloch. This paper is aimed at outlining a theory connecting the concepts of non-simultaneity, “filter bubbles” and “Eigenzeit” (a term coined by the philosopher Helga Nowotny) in the interpretation of online poetic publications.
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