Abstract
The relevance of the study of problems in the field of innovation activity in the Novosibirsk region is due to the low susceptibility of the region to the introduction of new technologies, the complexity of choosing a strategy for the development of innovative companies, the lack of an effective method of finding business models for innovative products and the complex relationship of industrial partners with innovators. All these problems are a consequence of the cultural characteristics of the Russian Federation, and without proper study of them we cannot present a complete picture of the development of the innovative sphere of the region. The article discusses the concepts of “innovative susceptibility of the region” and “startups”. It is proposed to supplement the generally accepted characteristics of a startup by adding an institutional affiliation to them, dividing startups into three categories: park, academic and non-academic. Each of these categories has its own characteristics that must be taken into account when creating a development strategy and entering the market. It should be noted that the institutional affiliation of a startup, taking into account the cultural characteristics of the Russian Federation, has been studied superficially by modern economists. The problem of distortion of statistical data when calculating the innovation activity of the regions of the Russian Federation on the example of the Omsk, Tomsk and Novosibirsk regions is indicated.
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