Abstract

Fashion illustration within online platforms uses human emotion as an instrument for communicating with the audience. This study investigates the emotional methods of expression for various components of fashion illustration through case analysis and aims to clarify the method of expression that facilitates two-way communication between fashion illustrators and digital platform users. The research found characteristics of human emotion employed in fashion design by examining advanced studies and by analyzing how these characteristics are expressed and connected through fashion illustration in a digital environment. The study achieved the following results: First, by examining advanced studies, the characteristics of human emotions used as design tool was shown to be nostalgia, relaxation, compathy, nature, and sincerity. Second, components related to the expression of human emotions in fashion illustration were summarized as “emotional color combination,” “individual brush touch,” “individual human body,” and “storytelling using background and white space.” Third, by analyzing cases focusing on the above , the report found that emotional combination delivered a variety of emotions through symbolic and contradistinctive color combinations; individual brush touch delivered emotions through the expression of brush touch with rough and improvised brush touch, realistic brush touch, creative brush touch, and the use of actual texture; individual human body expressed emotions by describing the human body and differentiating its proportions; and storytelling using background and white space emotional messages through methods like filling the background with a specific object, color representation in an empty space, etc. This study will help smooth communication between fashion illustrators and online platform users.

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