미국 중개보수 분할의 국내 시사점 연구

Abstract

In Korea, brokerage firms have been managing the traditional brokerage commission split model, but the United States has been seeking continuous development of brokerage firms by developing various brokerage commission models for the survival and expansion of brokers. Keller Williams and eXp Realty introduced cloud brokerage to reduce fixed costs, to reduce broker acquisition costs, and incentives to strengthen broker belonging. In particular, there are many implications of the eXp Realty revenue sharing model, which has little initial franchise cost, and is a cloud-based real estate brokerage program that divides profits with expert support without fees for desks and tasks. It encourages start-ups and intermediaries with unique models that give incentives to real estate agents and brokers. It also develops models of three ways in which real estate agents and intermediaries generate revenue, providing real estate sales, revenue sharing and shareholder revenue. It offers a revenue-sharing program that allows real estate agents and brokers to receive both revenue and common stock incentives. In addition, real estate brokers and agents build their own businesses by owning direct equity as shareholders and business partners. In particular, it has revolutionized the existing real estate brokerage model by providing an opportunity for compensation for common stock. Cloud-based brokerage operated by brokers provides maximum value to real estate agents and brokers while building a global brand. The management method of these real estate brokerage firms has many implications for domestic brokerage firms.